Why do local auto dealer ads have to be SO painfully bad?
From Long Island, New York to Los Angeles, California their commercials are SO poorly done you almost have to watch.
Like a car crash . . . if you will.
The latest local car dealership ad that caught my attention is by Mark Jacobson of Raleigh, N.C..
As if his slogan ("Mark Jacobson Toyota . . . for all the right reasons") and shameless use of a poodle in all his ads aren't enough, Jacobson recently hired author Matthew Goodman to "co-star" in his TV spots.
Jacobson, who told the News & Observer that Goodman is his nephew, utilizes him for a take-off on the court scene of "A Few Good Men".
Instead of "A Few Good Men", the ad could use a few good actors instead.
"Hold Love Strong" is the name of Goodman's book . . . well hold onto your barf bag while watching this stinker of an ad.
Jacobson is not alone in trying to be cute . . . Chuck Swift and Cal Worthington have tried the approach for years in California.
Worthington with his signature drawl and use of his "dog" spot were so famous he earned several appearances on Johnny Carson.
(makes sense . . . you can't have Carson without Cars, right?)
"Go see Cal, go see Cal, go see Cal," his ads repeat and repeat and repeat.
You wouldn't WANT to visit some car dealerships on Long Island, either.
New York car salespeople are pushy on top of being pushy.
Ads that try to portray them as friendly, ordinary folks would never make "a dent" with me.
Couldn't resist . . . thanks for reading and ttyl.
LOL! Why is the acting so bad in these commercials? Because the dealerships are too cheap to hire professionals. It is never a good idea to go the cheap route and make a bad commercial.
ReplyDeleteOn a related note, I remember the Cal Worthington ads with his dog spot. I remember him hugging the tiger, saying if you got a better deal elsewhere he'd eat a bug, eat his hat, etc. He was actually kind of funny. Now for the interesting part. My HS English teacher was invited to a function at Cal Worthington's house. The thing that stood out the most was Cal's unusual bathroom. It was made to look like an outhouse on one side, then was all gold on the other side. I guess to portray or remind him of his own rags to riches story? Anyway, my teacher said he'd never seen anything like it before.