Piers Morgan is good...maybe even VERY good on television.
But the newly-minted CNN talk show host is certainly not great and may not ever reach that level.
I write this because Piers tries to put off an aura of greatness that he simply can't deliver on, not yet, and perhaps not ever.
That isn't a knock, because the former "Celebrity Apprentice" winner and "America's Got Talent" judge is Simon Cowell-esque in the presence he brings to the programs he appears on.
Like him, or hate him, you can't ignore Cowell...or Morgan, who took over for Larry King, for that matter.
Well, actually, Morgan is fairly easy to ignore since he appears for just an hour per weeknight with some of the most important entertainment and news figures around.
Piers may find this hard to believe, but his impact on the TV world is pretty slim due to competition from FOX News and all the other programming on at night, however.
Morgan is a good interviewer, even if he occasionally verbally steps on his guest while he/she is speaking, but if a tree falls in the forest...as the old expression goes...with CNN's anemic ratings...
His initial challenge of taking on Howard Stern as "King of all Media" was ridiculous, for instance.
Whatever you think of Stern, he has built a huge audience over decades due to hard work and filling a "culture" void, as rude and crude as he can be.
There is simply no such gap existing for Morgan to fill, nor is he driving the right vehicle to have the impact Stern had or has.
What Piers should do is continue to build his show into a solid choice for viewers to tune in to with steady, capable and entertaining work.
There's nothing wrong with being good, or even very good.
Pretending to be great, however, can be tough to watch.
Tty again Monday!
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